At the Great British Beer Festival recently, the Campaign for Real Ale, welcomed the Government’s decision to introduce a 50% excise duty reduction on beers at or below 2.8% ABV from October 2011 in a move that will allow consumers to enjoy a lower priced and lower strength pint in their local.
CAMRA predicts the introduction of low strength beers – dubbed the ‘People’s Pints’ – in pubs could be a huge boost to the licensed trade in light of new consumer research – out today – showing how 1 in 2 regular pub goers would like to see more pubs selling a low strength beer option.
Mike Benner, CAMRA’s Chief Executive, said: “Brewers are proving it is wholly possible to brew a low strength real ale packed with flavour, and as we’ve emphasised before, introducing the ‘People’s Pint’ into pubs is a win-win scenario for both the industry and Government in promoting a responsible drinking message.
Lower strength beers also offer a great choice to the health-conscious consumer as they have fewer calories than stronger drinks, so there’s no need to ditch your pint if you are counting the calories and research has shown that they are effective in rehydrating. With lower strength real ales you have a product that is natural, refreshing, and can be part of a healthy lifestyle.”
Click Here for full Press Release